Seven facts you didn’t know about Christmas cards

blogcardtriv.jpgChristmas cards cut across cultural, economic and demographic groups. Nearly 2 billion Christmas cards are sold in the U.S. each year alone; cards were sent by 85% of Americans in 2006. Yet much is still unknown about one of our most enduring traditions. Here are seven facts you didn’t know about Christmas–ok, maybe you knew one or two (If you knew more than that, call us and we can put you to work…helping write our blog 😉

1) Christmas cards are an English innovation. They were originally penned by boys who were practicing their writing skills and they would present these handmade cards to their parents.

1960-xmas-card.gif2) President Eisenhower issued the first official White House Christmas card in 1953. By the year 1961, the White House was sending out 2000 cards. By 2005, that number had risen to over 1.4 million.

3) For every 3 holiday cards purchased and sent, one has a religious message.

4) Christmas cards are the most popular of all the seasonal cards; no other card comes close. Some 30% of greeting card sales annually, can be attributed to the holiday season.They comprise 60% of the total sales. Second is Valentine’s Day, at 25%:

  • Christmas 61%
  • Valentine’s Day 25%
  • Mother’s Day 4%
  • Easter 3%
  • Father’s Day 2.5%
  • Other 4.5%

5) In the United States there is an estimated 3,000 publishers of greeting cards. These range from giants like Hallmark to smaller, specialized card makers like our TaDa Greeting Cards.

6)”Merry Christmas” is the greeting preferred by 53% of Americans 21% of people like “Happy Holidays” and only 12% like “Season’s Greetings”.

7) When considering which boxed cards to purchase, 56% of us consider the variety of cards offered while 63% base our decision on price (we’ve found through our customer surveys that 61% actually rate quality/style as their highest priority). These factors help explain why online distributors (offering variety, price and quality) are the fastest rising market segment.


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